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Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is approp

Conducting focus groups seems to be a process that is practically intuitive. However, this key practice in qualitative research requires that a novice facilitator must do his or her homework. This article describes the process by which I became more cognizant of the tools necessary to be successful in planning and running focus groups. The article provides information about books and articles that were useful in providing practical information. It also details the use of the "learning-by-doing" journey embarked upon at my institution, whereby we conducted 56 town hall meetings over a four month time period using a focus group approach to gain understanding about key constituents' beliefs about engagement at the institution.

Traditionally, focus groups have been conducted in person using the face-to-face format. However, improvements in technology have resulted in the emergence of the online focus groups. Online focus groups are an extension of traditional focus groups, which have been utilized in qualitative research for decades and, for the most part, the principles are consistent with traditional focus groups. Learning to conduct online focus groups requires the researcher to delve into the literature on traditional focus groups, as having a thorough understanding of traditional focus groups is paramount. After gaining a sufficient understanding of traditional focus groups, the researcher can explore journal articles and video clips addressing the nuances of online focus groups.